21st Century Marketing
April 30, 2012
Twenty years ago, if you asked a REALTOR® how they’d sell your home, they’d say, “MLS, Open House and flyers.” Today, that’s not good enough. With the lightning fast speed of the internet, a REALTOR® needs to be ahead of the curve, so if the REALTOR® you’re interviewing says just that, move on.
The internet, direct mail, telemarketing are just some of the tools. Virtual tours
are an excellent way that can literally show the world what you have to offer. Videos are also a great tool. Does the REALTOR® you’re interviewing have a personalized website? It’s an easy thing to set up a website and see that it’s linked to major search engines, so that when a buyer goes looking, your REALTOR®’s name pops up. How about a personalized mobile app? More and more buyers are conducting their real estate searches on their mobile phones these days.
Ask your prospective agent for at least two things: A market analysis of your area and a detailed marketing plan. A competitive market analysis will give you a realistic idea of how prices are moving, what’s moving and what’s not and a detailed marketing plan will let you know exactly what will be done to keep your house from languishing in the ‘For Sale’ section and popping up in the ‘Sold’ section.