Our goal is to provide the ultimate in professional residential and commercial real estate service to the most affluent customers, focusing on properties in the upper level marketplace which serve the needs of a sophisticated clientele.
Audrey Ross has been in business since 1984 under the name of Ross and Associates, Inc. and then as a part of Esslinger Wooten Maxwell, Inc. Realtors. However, our website, www.miamirealestate.com, has been in existence since the beginning of the Internet under the same name and always representing the BRAND OF AUDREY ROSS, LUXURY REAL ESTATE. Many years ago, we elected to brand the name of the main “rainmaker” for the company/firm/team, and that has been Audrey Ross. Since that time, we have, as a team, participated in “brand management” which we now understand is a new profession /career, by answering our phones “Audrey Ross’s office”, heading all of our advertising in that manner and generally bringing all of the business under the one name.
In South Florida, it appears that we have been successful, because everyone owning any property over a million dollars, will generally recognize the name and associate it with luxury real estate whenever luxury property is discussed. Our largest sales volume year was 2005, like many others in real estate, when we sold over $200 million.
Our firm can best be described as a luxury real estate firm catering to high net worth individuals in a private atmosphere. As a note on the last part of that statement, Audrey Ross has been since she sold her company (Ross and Associates) to EWM in 2000 the top volume producer for EWM for the ensuing SIX YEARS RUNNING – 2000,2001,2002,2003,2004,2005. In 2006 she persuaded EWM to ELIMINATE her name from the lineup of agents and not have her in the competition for “ Top Producer” . …the Audrey Ross team wanted to provide a sense of ‘private brokerage ‘ to the top 100 of their very substantial clients and develop that clientele...much as the private equity firms….have done.