Dylan Lauren’s Sweet Empire

November 13, 2012

Associated with everything Manhattan for being born and bred in New York, Dylan Lauren was observed to be downright giddy during the Dylan’s Candy Bar opening in the South Beach area this winter.  Several years ago, Dylan and her previous business partner launched the Orlando branch of her Candy Bar shop however found the mall environment of the store location too restrictive.

She admitted that the store’s Miami branch was the one she was more excited about and added that the city’s energy, fashion, art, and colors make it a fun and exciting place to be.

According to Lauren, the shop in Lincoln Road will offer a variety of candies such as Jujubes, clodhoppers, and jellybeans that have propelled her other shops to achieve a popular status among its customers.  She added that the shop will also be offering its new inventory to fit with the South Beach environment.  Think cotton candy martinis and edible bikinis.  The Miami store is also set to premiere Lauren’s exclusive gummy mix that will include sunglasses, cell phones, and palm trees.  Lauren predicts that Miami will be a good place for fruitier things.

With a fashion legend father in the name of Ralph Lauren, people can’t help but wonder why Dylan chose the sweet concept of Blowpops instead of polos.

According to Dylan, her father believed that she should follow her gut.  She added that she has always been inspired by his father’s achievements when it comes to fabrics, stripes, and colors, and actually see candies as fashion as well.  She revealed that they even have candy-patterned garments in the store.

Aside from being busy with her candy enterprise, Lauren has also shared her skill in taste-making in the recent Project Runway Show on Lifetime.  She is also busy working on a candy decoration project with E!  She thinks that a vase decorated with jellybeans and Reese’s Pieces with feathers on top makes a captivating centerpiece.

And this she would definitely know.