HOW TO SELL A HIGH-END HOME IN A SLOW MARKET

April 11, 2011

 Selling a multi-million dollar home in this economic climate can be a challenge, but it can be done, it just takes a little more effort and experience.

Strategic pricing from the start is essential for getting your home sold in a timely manner. When choosing a price, don’t just look at the what the competition is asking for, look at what they are actually selling for, and price your home accordingly.

Your home should look better than the competition. Buyers aren’t looking for fixer-uppers these days. Your home should make a stunning first impression and be move-in ready. A professional luxury home stager can make your home look irresistible.

Know your buyers. Multi-million dollar homes appeal to a specific type of home buyer. It’s better to work with a REALTOR® who specializes in this type of real estate. They have a developed network of qualified buyers and will know the best ways to reach your target audience.

While there are some challenges to selling a high-end home, with the right strategy and the help of a luxury home specialist, you will be able to make the sale within a reasonable period of time and at the best price.

 
For professional advice on all aspects of buying or selling real estate, please contact me at aross@miamirealestate.com or 305-960-2575, or come by the office at 355 Alhambra Circle, 9th Floor, in Coral Gables.

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