Selling Your Luxury Home in Today’s Market

December 3, 2012

In today’s market, luxury homes Realtors® and sellers are paying more attention to the importance of “thinking outside the box”. The luxury real estate market of the 21st century is challenging and changing at the pace of technology—in other words, at warp speed! Gone are the days of simply popping a “For Sale” sign in the yard, creating an MLS listing and placing an advertisement in the Sunday papers. Though that’s tradition—and those methods of home sale are certainly still necessary and vital—they’re simply not enough to make your home distinct in the real estate market of today.

Today’s luxury home buyer is looking for more than just a place to hang their hat—they’re looking for a property that reflects their lives, their values and their lifestyle. Home staging is a perfect jumping-off point. Most buyers can’t imagine themselves in a space while it’s full of the things that make your house a home—so step one in selling, especially in a slow market, is de-cluttering all the spaces and storing all the home decorations that make it look like “yours”. Next, have a Kodak moment with your house—glossy print magazines, social media and virtual tours are where most luxury home buyers start looking. If they fall in love with a picture of your house, you’ve got a better chance of them making an offer once they see it in person. There’s a number of ways to make the most of a slow market and sell your home for its maximum value—sit down with your Realtor® and start drawing up your plan for success! 

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