Top European Streets for Luxury RetailSeptember 16, 2011
Magnus Danneck, German Marketing Team Leader at Jones Lang LaSalle, shares the key insights from their recently released study of Europe’s most important luxury shopping destinations
The global market for luxury goods has emerged from the financial crisis significantly faster than expected, according to a study of Europe’s most important luxury shopping destinations by Jones Lang LaSalle, focusing on the 100 most renowned luxury brands and their presence in Europe’s metropolitan centres.
James Dolphin, Head of EMEA Retail Agency at Jones Lang LaSalle, commented that “despite booming online offerings, retailing on Europe’s most prestigious high streets remains a very important success factor for the luxury segment. After two years of subdued spending, luxury retailers are responding to the return in consumer confidence with healthy expansion plans. Increased demand for prime space in the best locations is forcing rents up. Other retailers are also looking to benefit from the proximity to famous top-level brands, and this additional demand for scarce showroom space is placing even more pressure on premiums.”