Representing High-End Real EstateApril 11, 2007
Selling a multi-million-dollar home is a creative challenge, and not every real estate agent is up to it. What criterion should you apply in choosing a Realtor to list and promote an exclusive property?
First and foremost, look for a real estate professional who demonstrates in-depth knowledge of the luxury home market. Ask the realtor how many high-end homes they have successfully represented, how long each took to sell, and how the asking price compared with the final sale price. The agent should have experience in working with the attorneys and business managers of wealthy clients, and a reputation for complete discretion. Their marketing plan should verify familiarity with global Internet marketing and international business practices. Their listing presentation should convince you that they value and esteem your home as much as you do, and that they are willing and able to provide extraordinary service to find the right buyer.
A highly effective and experienced agent with extensive connections in the luxury marketplace will be an invaluable asset in the process of buying and selling high-end homes.