The Privacy of the ClientDecember 27, 2012
High-profile clients require a Realtor® who is well-versed in issues regarding privacy, discretion and efficiency. An agent who is skilled in the purchase or sale of a luxury home is in themselves a treasure; to secure a Realtor® who is skilled in transactions while maintaining professional discretion and protecting the privacy of high-profile clients is truly worth their weight in gold! Knowing and understanding the specialized needs of the client is first and foremost, as well as having a strong game plan in place as to how to achieve the goals of the client. Specialized circumstances call for customized action plans.
With high-profile clients, in addition to meeting with the buyer or seller, it is often necessary to meet with handlers, design teams and decorators to establish guidelines that will facilitate a successful venture. In these circumstances, networking is of the utmost importance, as is prudence and discretion in the networking chain-of-command. It is not uncommon in high-profile transactions for the Realtor® to pre-screen properties, often under the direction of decorators, designers and handlers, in order to offer a limited amount of options to then present to the client as a showcase.
From there, if the gallery meets the client’s criteria, the Realtor® often arranges for private showings of the properties, with co-operative work between the client’s team and the Realtor® being the strongest point of the transaction. Here again, discretion and prudence are essential elements to the success of the endeavor. A revamped action model, built to facilitate the needs of high-profile clients requiring privacy and discretion during their transaction, can be a feather in the cap of even the most experienced, skilled Realtor®, opening up a whole new level of clients who know that their privacy is in good hands.