Your Home’s Resume

October 21, 2013

While it’s true that in the modern market, much of the action plan for selling a home takes place online, a virtual tour is no substitute for an in-person walk through or an open house—buyers will only know if your home is a fit for them when they step inside it and see it in person. The essentials that your informational brochures should include are:

• High-resolution photos that showcase the most unique aspects of your home, the rooms that buyers are most likely to spend time in during an in-person visit. Capture the beauty of your home, so that buyers can remember the things that made an impression in person.

• Your home’s statistics-all the things the buyer can’t see on a walk-through, but that are important. This includes the date of construction, architect, dates of upgrades, square footage, number of rooms, floor plan, major structural improvements or maintenance and the home’s features and amenities.

• Design features that are selling points: type of flooring, countertops, fixed features, renovations and additions to the home that the buyer will inherit with the sale of the house.

• Area information: Include the distance to major highways and airports, local school ratings, and community attractions—let the buyer know why you love living here, and you’ll be one step closer to helping them decide whether or not they’d like to live here, too! 

Related: It’s showtime! Selling a Luxury Home