Getting Comfortable

March 21, 2011

 How are the affluent dealing with these uncertain times? According to a recent study on luxury trends by Unity Marketing, a PA consumer research firm, income earners in the top 20 percent have decided to ride out this unpredictable, economic climate by staying at home until the weather blows over. 

Luxury vacation travel, both nationally and internationally, is down. Instead, the wealthy are converting their primary and secondary homes into their own private getaways. They want a nurturing environment where they can relax and feel cozy and secure. They are investing more time and money into improving their quality of life at home, instead of looking elsewhere.

Affluent homeowners are looking for comfort over glamour. The study shows that while exterior home improvements for the elite have dropped, the purchase of products that improve life inside the home, like custom mattresses, luxury linens and bathroom remodels, have doubled and tripled in the past year. And while it’s clear that luxury homeowners want to get comfy, they also want to feel secure, because their spending on home security systems has risen by 157 percent.

If home looks a lot more inviting to you than that trip to Europe, you’re not alone. Why not stay home, buy some luscious towels for your private spa and create your own luxury retreat.

 
For professional advice on all aspects of buying or selling real estate, please contact me at [email protected] or 305-960-2575, or come by the office at 355 Alhambra Circle, 9th Floor, in Coral Gables.
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