Getting ComfortableMarch 21, 2011
How are the affluent dealing with these uncertain times? According to a recent study on luxury trends by Unity Marketing, a PA consumer research firm, income earners in the top 20 percent have decided to ride out this unpredictable, economic climate by staying at home until the weather blows over.
Affluent homeowners are looking for comfort over glamour. The study shows that while exterior home improvements for the elite have dropped, the purchase of products that improve life inside the home, like custom mattresses, luxury linens and bathroom remodels, have doubled and tripled in the past year. And while it’s clear that luxury homeowners want to get comfy, they also want to feel secure, because their spending on home security systems has risen by 157 percent.
If home looks a lot more inviting to you than that trip to Europe, you’re not alone. Why not stay home, buy some luscious towels for your private spa and create your own luxury retreat.