Green MansionsJanuary 12, 2012
Current market trends in the luxury home market are placing strong emphasis on the “green-wise” sustainability of luxury homes. With new luxury home buyers placing a premium on environmentally friendly, health conscious building and design, luxury home construction firms and knowledgeable REALTORS® are taking this new emphasis into account when constructing and showing luxury homes. Solar paneling, utilization of and maximizing on alternative energy sources and incorporation of sustainable, non-toxic building materials are important considerations new luxury home buyers are taking into account when conducting their home searches.
The current trend is driving homeowners and prospective homeowners away from the idea of conspicuous consumption and into the realm of sustainability. One such consideration when marketing a “green mansion” is the concept of personal health and well-being. Health and vitality, incorporated into the convenience and privacy of one’s own home, is a new standard of luxury. As such, personalized facilities catering to this concept, such as personal spas, home fitness rooms, solariums and state of the art water filtration are some of the most sought-after amenities in the luxury home market. Likewise, there has been a shift towards greater environmental consciousness in home buyers. Cost effective and environmentally friendly, many new home design elements are being incorporated by construction and design firms due to high market demand.