Louis Vuitton Revamps St. Tropez Store
September 29, 2010
The store has been doubled in size with the integration of an adjoining space–a former house of pottery–on rue Georges Clemenceau. It features interiors inspired by classic Mediterranean glamour: wooden displays, stone floors and sunlight flooding in through large windows that open onto a private garden paved with Provencal briquettes and Mediterranean plants.
The two-level unit will showcase luggage, leather goods, men’s wear, shoes, resort clothing and a few exclusive items. The womenswear area resembles a luxurious apartment, including a beige-upholstered sofa and armchairs, and decorated with framed black and white photographs.
The design powerhouse has also commissioned world-renowned graffiti artist André to create a series of drawings to be exhibited at the store. A limited 30 reproductions of 10 of André’s drawings will be exclusively available to buy at the villa, too.
