Multiple Listing ServiceSeptember 13, 2012
When you decide to list your home with a Realtor®, as opposed to listing it yourself, you open up a world of possibilities for the successful marketing of your property. When your Realtor® takes the listing, the first thing that will be done will be the Multiple Listing Service, or MLS. This doesn’t just show the home to the Realtors® in their office; it shows the home to every member of MLS.
The way that the MLS listing benefits the seller is akin to the idea of “word of mouth”, except modernized to best utilize the opportunities of a tech-savvy market: in a classic “word-of-mouth” scenario, one person tells two people, and then they, in turn, tell two people—only in this case, the numbers are much higher, because you’re dealing with cyberspace and your market is the whole internet! One listing goes to every agent and broker in the city and they in turn show it to their buyers. This opens up the possibility of a quick sale, and combined with the MLS information, can bring serious buyers to your door.
To ensure a fast and stress-free closing, your two most powerful tools are the Multiple Listing Service and the knowledgeable Realtor® of your choice.