The Four P’s Of Selling

April 1, 2013
Luxury home sold

No matter the market, remember the “Four P’s” of successful selling, and watch the “For Sale” sign dissappear from your front yard like magic! Position yourself for success with a Realtor® who’s ready to Promote your property, Price your house to sell and Prepare your home for showings—then get ready to watch the offers start rolling in!

 
 
  • Positioning. Make sure that your Realtor® has a solid reputation, proven market expertise, and knowledge of your area. Your Realtor® is your advocate, positioning your sale for success!
 
  • Promotion. Advertising, marketing and networking are essential so secure a sale quickly and efficiently, bringing you the home’s maximum value at the closing table. Make sure there’s a solid marketing plan in place before your home is listed, and you’ll be assured that you’re ahead of the game!
 
  • Price. Pricing your home correctly is the biggest consideration for a quick sale. Pristine homes that are priced too high will languish, while homes that are priced right will sell quickly, even with cosmetic imperfections.
 
  • Preparation. Don’t forget the details when it comes to home staging—a clean, clutter-free home that’s ready for the buyer to imagine as their own is the key to quick sales. Remember, how you live in a house is different from how you sell a house! 

Related: A Clean House is a Sold House!

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