Using your Online Presence to Sell

July 9, 2012

It’s as important today to have a strong web presence as to have a firm handshake, amiable nature, or powerful memory. Be wary of agents or brokers who disqualify themselves by stating flatly that they’re “not into the whole technology thing.” In today’s market, it takes work to keep up, compete, and sell property! The internet has become the driving force behind many industries, home sales and real-estate investment included.
 
Using a Network to Generate Interest

In order to make the most of your social networking persona and digital sites, employ these straight-forward tactics to stand out from the crowd. First, lay groundwork for both yourself and your property. Avoid spamming, or overwhelming people with information and overly zealous sales pitches. Second, make sure your design and presentation are flawless. Avoid using low-end photography, writing, or content to represent yourself, as this puts you a mouse click away from elimination from potential buyers, many of whom conduct their initial research using computers and smart-phones. Lastly, use your powerful sharing mechanisms to transmit information carefully and intentionally. Avoid gratuitous posts and instead highlight the essentials and key features of both yourself and your listing. Follow these steps in managing your online efforts to more lucrative real-world results! 

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